As we all know that our Facebook Ads cost should be low enough to generate high profit. You can check your Ads performance in Facebook Ads Manager.
What important thing you need to check at Ads Manager is cost per engagement for each post. Cost per engagement should be less than 0.003. If it is over 0.003, your ads is not working well or in other meaning, your ads is expensive.
In order to get cost per engagement less than 0.003, you have to do several things.
- Make your quiz more attractive. Attractive quizzes can get more engagement from users which can lower cost per engagement.
- Design your OG image professional look which will also attractive users to interactive with your quiz.
- Write long description for each quizzes. This is based on my experience. I tried to increase quality of landing page, so I write long description for each and every quizzes. It not only improve the quality of landing page, it also affect on cost per engagement of the Facebook Ads. Now all of my ads cost per engagement is lower than 0.002.